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Attribution Model Digital Marketing Digital Marketers use Attribution Models to assign value to the different digital marketing channels and how much has led to the conversion... Viac »

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Attribution Model Digital Marketing Digital Marketers use Attribution Models to assign value to the different digital marketing channels and how much has led to the conversion target on their website. It is not enough to say the last ad channel the user saw before converting was the sole reason for buying and therefore the cost per acquisition was simply the cost of that ad airing (the Single Touch model).